Frequently Asked Questions
Everything you need to know about inbox placement, our platform, and getting started.
General
What does EmailMarketing.com do?+
EmailMarketing.com is an industry-leading software that lands emails in the Primary Inbox instead of the Promotions tab or Spam folder. Most users see a 10-15% increase in absolute opens, clicks and sales. You can keep your current ESP or CRM and integrate our deliverability software and team, or switch to our all-in-one ESP & CRM and get everything in one place for less.
Who do you work with?+
Businesses that want to scale: sales and call-based businesses, e-commerce brands, coaches, course creators and service businesses. We've worked with over 1,000 businesses and generated over $250M for our clients. See our reviews here.
Do open rates really matter?+
Let’s reverse engineer it:
How do you get sales from your email list? Clicks.
How do you get clicks? Opens.
How do you get opens? By landing in the Primary Inbox.
An email that isn't seen can't get clicked, and an email that isn't clicked can't make a sale. Emails in Promotions typically lose about 10 percentage points of open rate, and emails in Spam lose about 20. Ouch.
My open rates are already high. Do I still need this?+
Often yes. Apple Mail Privacy Protection auto-opens emails and inflates open rates, so high opens can hide a Promotions Tab or Spam problem. On your demo we run a live inbox placement test so you can see exactly where your emails land. If you’re already in Primary, we’ll show you. If not, we’ll help you fix it.
Deliverability
What does Guaranteed Primary Inbox Placement mean?+
Our software optimizes your emails’ sending setup, HTML, send times, and domain reputation so they land in the Primary Inbox at Gmail, Yahoo, Outlook and the other major providers. Our clients see an average of 98.6% inbox placement and typically a 10-15% increase in open rates. Clients who switch to our platform can see even higher increases due to using our IP addresses which are rated as 99/100 by Sender Score.
How long does it take to get out of Spam or Promotions?+
Most clients see 10-15% higher opens, clicks, and sales on their very first send. Deeper spam problems see improvement within the first week but take 1-2 months to fully recover. The longer a spam problem lingers, the longer it takes to solve, so we’d recommend to schedule your demo now.
I already set up SPF, DKIM and DMARC. Isn't that enough?+
If it were that easy, no one would have deliverability problems. Most placement problems come from HTML errors, shared IP reputation, poor domain reputation, spam trigger words, spam complaint rates, verification issues, list health, sending habits, and more. We’re not just a software company - we also create an audit going over all of these items as part of our onboarding process.
Does this help with other providers other than Gmail?+
Yes. Most inbox providers, including Outlook, Yahoo, and iCloud follow Gmail’s changes, strategies, and algorithm. Additionally, most custom domains run on Gmail or Outlook behind the scenes.
Your Platform or Ours
Can I keep my current ESP or CRM?+
Yes. Our software works with all major platforms, including Klaviyo, HubSpot, GoHighLevel, ActiveCampaign, Mailchimp, Keap, Kajabi, and dozens more on our homepage. We can add it the same day, and nothing about how you send changes, other than your results. However, you’ll have to pay for your current ESP/CRM in addition to our tool. You won't need anything else but if you switch to our ESP/CRM, you can cancel your current ESP/CRM.
Why would I switch to your ESP & CRM?+
You get the highest possible open rates, clicks, and sales since you’ll be sending from IP addresses that we own & control (rather than the IPs that your current ESP owns & controls). Best of all, you’ll likely pay less than you do now. Plus you’ll get transactional emails, SMS, iMessage, calling, calendars, pipelines, funnels, workflows, order management and much more in one place.
How does migration work?+
It's done for you. Our team and AI tools move your contacts, templates, automations, and everything else - within the same week. We’ll also warm up your domain on our platform as well.
Pricing & Getting Started
How much does it cost?+
Pricing is based on how many emails you send each month, with clear tiers listed on our pricing table. If you stay on your current platform, integration pricing is custom and requires a demo. On your demo we'll help you decide which option fits best.
What happens on the free demo?+
We run a live inbox placement test on your emails, show you where they're landing, estimate how many opens, clicks, and sales are being missed, and walk you through our solution(s).
What happens after I sign up?+
We connect with you on Slack and email and get access to your platform, DNS and Google Postmaster. Within a few business days we complete a full audit covering spam rate, authentication, segmenting, copy, formatting and automations, then we fix what we find.
Do I get support?+
Yes. You get 24/7 access to our team, plus ongoing consulting from the same team that has generated over $250M for clients. You won’t need any other softwares or consultants. Or, we can work alongside them.
Do you offer other services?+
Yes. We also offer email verification, email warming, email list management and copywriting, and email list growth (lead generation).